This was definitely a first for me, working on a project with the subject of "pleasure". It sure made for some pretty funny jokes at the office especially with the samples laying around out in the open. Leading up to the actual web design portion of this campaign, we had to redefine who the brand was and who their buyers were and come up with a completely new brand positioning - making sex natural and normal. An entire rebranding exploration and campaign led us to our theme - Inspiring Human Curiosity.