Target
Easter 2011
Target Easter has always been one of my dream projects, and this year it came true! The concept behind this year's Easter theme was the chocolate bunny, the hero of all Easter basket items. The concepts lead to a first-time partnership between Target and the premium chocolate brand Godiva. Custom packaging for the Target exclusive Godiva Easter Bunny and magazine ads, reaching from Vanity Fair to People, were also included in this project.
Creative Director: Wayne Talley
Illustrator: Catalina Estrada
The Great Save
The Great Save Event sets right after the Target Christmas ISM. It is Target's stock-up-and-save event, where national brands are sold in bulk at amazing prices. The ISM is bright and uses illustration to attract and engage the consumer, drawing them to the back of the store where the event takes place. The scope of the project included in-store signage, out-of-home advertising and radio.
Creative Director: Wayne Talley
Illustrator: Nila Aye
Corporate Holiday Decor
Target Corporate Holiday Decor was one of the biggest projects I have been a part of in my career. The large white chandeliers hanging in Target's Great Hall span about sixteen feet wide and emit a soft and warming holiday glow.
Creative Director: Wayne Talley
Designers: Jim Marson + Crystal Barlow-Jensen
Production: Josh Johnson
Joe Mauer
Target teamed up with MLB star and local hero Joe Mauer to launch a national line of apparel and products for men and women. These are my concepts for the women's line.
Creative Director: Wayne Talley
Target Shoe Department
Target Shoe Department's first attempt at bringing signing to their fixtures began here. Images ranging from infant booties to dolce vita stilettos and everything in between were shot to match Target's backwall signing, and relate to Target's first-ever Hawaii store opening.
Creative Director: Cheryl Watson
Target Wine
Target Wine Department's face-lift, with new lifestyle photography and fixture concepts.
Creative Director: Wayne Talley
Designers: Jim Marson + Crystal Barlow-Jensen
Target Easter has always been one of my dream projects, and this year it came true! The concept behind this year's Easter theme was the chocolate bunny, the hero of all Easter basket items. The concepts lead to a first-time partnership between Target and the premium chocolate brand Godiva. Custom packaging for the Target exclusive Godiva Easter Bunny and magazine ads, reaching from Vanity Fair to People, were also included in this project.
Creative Director: Wayne Talley
Illustrator: Catalina Estrada
The Great Save
The Great Save Event sets right after the Target Christmas ISM. It is Target's stock-up-and-save event, where national brands are sold in bulk at amazing prices. The ISM is bright and uses illustration to attract and engage the consumer, drawing them to the back of the store where the event takes place. The scope of the project included in-store signage, out-of-home advertising and radio.
Creative Director: Wayne Talley
Illustrator: Nila Aye
Corporate Holiday Decor
Target Corporate Holiday Decor was one of the biggest projects I have been a part of in my career. The large white chandeliers hanging in Target's Great Hall span about sixteen feet wide and emit a soft and warming holiday glow.
Creative Director: Wayne Talley
Designers: Jim Marson + Crystal Barlow-Jensen
Production: Josh Johnson
Joe Mauer
Target teamed up with MLB star and local hero Joe Mauer to launch a national line of apparel and products for men and women. These are my concepts for the women's line.
Creative Director: Wayne Talley
Target Shoe Department
Target Shoe Department's first attempt at bringing signing to their fixtures began here. Images ranging from infant booties to dolce vita stilettos and everything in between were shot to match Target's backwall signing, and relate to Target's first-ever Hawaii store opening.
Creative Director: Cheryl Watson
Target Wine
Target Wine Department's face-lift, with new lifestyle photography and fixture concepts.
Creative Director: Wayne Talley
Designers: Jim Marson + Crystal Barlow-Jensen