In an effort to normalize the act of your knowing your STD status, we have taken a unique approach to creating a PSA campaign. Rather than doing a preachy, message-centric campaign, we’ve set out to create a lifestyle brand called GYT (Get Yourself Tested) with the lofty goal of making getting tested as engrained in youth culture as music, fashion, and social responsibility.

GYT has partnered with some truly amazing individuals who embody the GYT lifestyle and understand the importance of social responsibility and knowing yourself while carving your own unique path in life.

Directors Crobin, Howard Grandison and Patrick Cummings along with producer Adam Palmer, teamed up with legendary director/documentarian/cinematographer Lance Bangs to produce several inspiring TV spots along with eleven biography pieces featuring some of the art, sports, fashion and taste-maker elite. The likes of Love+Made, Bobby Hundreds, Levi Maestro, Buff Monster, No Age, Talib Kweli, A-Trak, Stevie Williams, Han Cholo, and many more, all lent their time and talents for this worthy cause.

The rest of the campaign can be found here.

Director(s): Crobin, Howard Grandison and Patrick Cummings
Producer: Adam Palmer
DP: Lance Bangs
Editor: Erik Auli
Post Producer: Tom Maiorino
Audio: Brooklyn Post
Music: No Age "Everybody's Down"
Colorist: Matt Rosenblum