Ideabounty.com launched what we felt was an irresistible brief. To advertise a new Peperami product, Peperami bites, using their iconic brand ambassador, The Animal. They asked for a TVC and press ad plus anything else that might bring our ideas to life.


A New Member of the Family
Follow The Animal and his offspring as he starts to train them up to become just like him. Clearly he’s a proud yet irresponsible father figure.


Animal Control
Peperami Bites are the meatiest, maddest, out of control snack you can get. Even The Animal can’t handle them. Can you?


A-rival-ry
Join in the turf war that has erupted between The Animal and the new kids on the block.


No Contest
New Peperami Bites own the fridge when it comes to snacking. With the attitude of The Animal they are taking over, literally.