New York City is a city rich with historical landmarks, but it also has more iconic film locations than perhaps any other city in the world. As I continued to stumble across them on my walks in New York City, I decided to create a FourSquare profile known as The Movie Mayor. The Movie Mayor tags famous movie locations around cities such as New York, Los Angeles, Chicago, etc. and leaves a detailed tip about which film and scene was filmed there. If a user is following the Movie Mayor, they will find out they are near a famous movie location if they check in anywhere else in the neighborhood. Even if they don't follow the Movie Mayor, they can check in to a venue and be surprised to learn that one of their favorite movies was shot right where they're standing.