To this day, this is still my favorite project I've ever worked on.
One of our most talented senior producers was assigned to this project, but had very limited knowledge of college basketball. He brought me in to junior produce the project: he would handle the backend and I would produce the overall user experience of the generator.
I spent countless hours working with the creative team to determine the criteria, the logic & weight of the stats, and the overall accuracy of the generator.
On Selection Sunday, we were live within 15 minutes of the final pairing being announced. Accross America when office pools collected their brackets, almost every single pool had at least one bracket that came from our generator.