Hello, I'm Joanne.
I became a copywriter by accident.

I was formally trained as a multimedia designer. But during my internship, I made the mistake of writing copy. My mentors realised that I could write better than I could design. Somewhat insulted yet flattered, I began my journey as a copywriter. It's been 5 years and I have no doubt that this is the best accident that has happened to me.

Well, I got together with my boyfriend (now husband) after another accident, but that's a whole new story.

Client List:
Automotive
MINI • Toyota • BMW • Mercedes-Benz

Banking/Finance
Visa

FMCG
Anmum • Drypers • Gillette • Guinness • ICI/Dulux • Johnson's • KFC • M&Ms • Pepsi • Quaker Oats

Personal Gadgets, Electronics, IT
BlackBerry • HP • Olympus • Microsoft

Travel
Air Asia

Telecommunications
Hotlink • SingTel • Yes


Like what you see? Drop me a note at cljoanne@gmail.com

View my profile on LinkedIn