Hello, I'm Joanne.
I became a copywriter by accident.
I was formally trained as a multimedia designer. But during my internship, I made the mistake of writing copy. My mentors realised that I could write better than I could design. Somewhat insulted yet flattered, I began my journey as a copywriter. It's been 5 years and I have no doubt that this is the best accident that has happened to me.
Well, I got together with my boyfriend (now husband) after another accident, but that's a whole new story.
Client List:
Automotive
MINI • Toyota • BMW • Mercedes-Benz
Banking/Finance
Visa
FMCG
Anmum • Drypers • Gillette • Guinness • ICI/Dulux • Johnson's • KFC • M&Ms • Pepsi • Quaker Oats
Personal Gadgets, Electronics, IT
BlackBerry • HP • Olympus • Microsoft
Travel
Air Asia
Telecommunications
Hotlink • SingTel • Yes
Like what you see? Drop me a note at cljoanne@gmail.com
View my profile on LinkedIn
I was formally trained as a multimedia designer. But during my internship, I made the mistake of writing copy. My mentors realised that I could write better than I could design. Somewhat insulted yet flattered, I began my journey as a copywriter. It's been 5 years and I have no doubt that this is the best accident that has happened to me.
Well, I got together with my boyfriend (now husband) after another accident, but that's a whole new story.
Client List:
Automotive
MINI • Toyota • BMW • Mercedes-Benz
Banking/Finance
Visa
FMCG
Anmum • Drypers • Gillette • Guinness • ICI/Dulux • Johnson's • KFC • M&Ms • Pepsi • Quaker Oats
Personal Gadgets, Electronics, IT
BlackBerry • HP • Olympus • Microsoft
Travel
Air Asia
Telecommunications
Hotlink • SingTel • Yes
Like what you see? Drop me a note at cljoanne@gmail.com
View my profile on LinkedIn










