PINACOTECA - Sao Paulo Museum of Contemporary Art
Design and Digital Production
** Award Silver Lion in Promo & Activation - Cannes Festival 2012 **
Le Curiosism idea allowed the community to access the "Curiosism" during pre-exhibition period through the eyes of a robot-cat, using Facebook Connect. This project involved 5 different providers, from the product developer to the internet connection supplier.
NIKE _ REPUBLICA POPULAR DO CORINTHIANS
"República Popular do Corinthians" was a Nike Brazil's campaign in which the challenge was creating a country populated only with fans of Corinthians football team. The extension of the campaign was great, and so was its reach across many touch points: from in-store to digital, from experiential to outdoor activation. All had to be produced with high quality materials using different substrates in order to sustain a sophisticated perception and quality level.
Role: Producer - research, print and visual identity production.
Nike Run #coisadaboa campaign was developed for the marathon São Paulo_Rio de janeiro, with orange color types as the ID for all graphic materials, including prints, ads and all POS. The challenge to produce this outdoor installation as a roll out of the campaign (online and offline) was to bring an innovative expression, but to keep the same graphic concept at the same time.
Role: Project Manager, Producer and art research (Buff Diss Reference)
SKOL SENSATION - Machine Pearls
Design and Digital Production
"Machine Pearls" for Skol Sensation was a complex project to be developed, because it needed to be a customized vending machine in a very short time. It included producing pearls in acrylic bubbles, to adapt the regular mechanism and the digital system to control the winners of the prized peals.
Role: Project Coordination and Integrated Production
"Talking Magazine Sensation" was created so the readers could listen to the ad instead of reading it. It had to be developed several prototypes to study the mechanism, sound quality and the logistics so the magazine readers could have a new interactive experience from the ad.
Role: Project Coordinator, Research and Producer ;
"Lata Falante" Skol was the most important promo stunt of the brand advertising campaign during the last World's Cup. People could buy beer packages and among them they could find, and be rewarded with, a "talking can". These cans were produced in China and worked with light sensor.
Role: Project Coordinator, Researcher and Producer;
NIKE Football Culture in Latin America
This book was a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture football as a cultural influence in the daily lives of youngsters in both urban and rural settings, helping Nike to understand their lifestyle and how to improve its engagement and product development to them.
The graphic solution to this photo report was to produce a cover simulating a grass field, with textured fabric and a net printed as a pattern; one of the most known football icons.
The new Uno went through a long process of research until the definition of its new design concept. The project's main challenge was to find the ultimate design concept for the new model. To achieve that we worked together with FIAT product developers and engineers throughout all research and idealization steps. A group of 20 fieldworkers was created to send information to designers, that in turn transformed the insights into the new lines of product design and ideas for customization. The new round square concept was a result of an integrated design and engineering study profoundly based on what people expected in terms of innovation from FIAT.
Role: Project Coordinator (designers Bola Sociology Design)
At Bola, we faced the challenge to create an aesthetic solution for LUX makeup products which fitted to the Indian women target. To develop this project, It was carried out an ethnographic and desk research in order to understand their behaviour and contextualize the current moment according to their values: transformation, individuality and freedom. The insights inspired a visual code to translate the concept of these consumers choices: the Kaleidoscope.