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Choice Hotels from chris rodriguez on Vimeo.



Print *Conceptual

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OOH *Conceptual


This billboard features a huge, three dimentional battery that actually powers itself up as you watch it. Starting on red and working its way up to full and green before starting over again.


Ambient

These bus shelter ads would use small video cameras and screens to capture and broadcast the pictures of those waiting for a bus. Based on the face they capture, a battery and power up message will be displayed.


Mirror Clings


Online

Mobile Portal: After booking a room, you would be directed to a sub-page that acts as a hub or portal for existing apps and sites. Based on your booking, it suggest different apps you might find useful, categorized by city or type. For example, if you book a room in San Francisco Clicking on different apps would link directly to iTunes and other sites.


Submit Your Story
On choicehotels.com we would invite business travelers to submit their travel stories that left them the most drained. Weekly winners would be chosen and awarded with Power Up points or free stays. These stories could be read and voted on by other visitors, and used in as the story for the print ads.
January 2010 (207 views) Filed under Leo Burnett 
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