Epic Service Award
I was asked to be a part of a small committee formed by Vail Resorts' VP of Human Resources to develop a new employee recognition award that could span all the brands of Vail Resorts Management Company. During this project I met regularly with the team, both virtually and in person, to discuss the process the award will take across each unique business within Vail as well as branding the Award to resonate with each individual brand while maintaining a consistent overall brand in the Vail Resorts company. A challenge in this creative process was the tendency toward design by committee, this was met with creation of many sketches to visualize group members input. Ultimately we developed a brand based around Vail's "Epic" branding to help tie all brands to the larger company.