Female Energy is the record label of the musician Kindness. At This is Real Art we created an identity for Female Energy and a promotional newspaper to promote the new single. The idea behind the brand identity is the combination of the female gender symbol and the electronic diagram symbol for a battery (which provides energy).

The promotional newspaper uses photographs by Kindness and features a 6,000 word interview across the middle spread.

Kindness creates all his music using analog methods and the design of the identity references this with each letterhead being individually stamped.

Credits
This is Real Art

Creative Director
Paul Belford