In March 2011 the UK government annoucned 29% cuts to the Arts. Lost Arts is a campaign to make people aware of the true effects of the cuts. The idea behind the logo is simple — Arts with visible cuts.

The rest of the brand is tied together by using ripped textures representing posters that have been removed due to the Arts cuts. The branding is intended to be harsh to show the true effects of the cuts.

Credits
This is Real Art

Creative Director
Paul Belford