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While working as an Art Director at Cactus Communications, Changethethought founder Christopher Cox was asked to help conceive a new campaign for the Colorado Lottery Powerball. The campaign stretched from broadcast, to outdoor and into traditional forms of print. Several billboards featuring different headlines were rolled out across the state of Colorado and quickly became popular within local communities.

Credits:
Cactus Marketing and Communications
Creative Direction: Norm Shearer
Associate Creative Director: Brian Watson
Art Direction: Christopher Cox (Changethethought)
Copywriter: Elliot Nordstrom
Production & Direction: Peter and Martin, The Sweet Shop