Yves Saint Laurent once said "I'm rich, so incomparably rich from all I lived". And so is the brand — full of sensual, seductive, and subversive experiences which long for a translation into a contemporary – interactive, manifestation.

We envisioned the experience hub as a place where people meet and get lost by floating through a labyrinth of brand activities, stories, products and art pieces – where time is suspended and desire arise by new connections, relations, and associations between the experiences living inside of abstract, infinite cases.

The pitch concept was developed in close collaboration with Pierre-Françoise Hagège , Romain Bouchereau, and Stephan Obadia.

MY ROLE: Concept, Design Sketches (Interaction & Interface)
TIME FRAME: Spring 2011
AGENCY: Soleil Noir Studio, Paris
CLIENT: YSL Beauty