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Project

C&A 2012 DIGITAL IDENTITY


Overview
We needed to create a digital platform that communicates the new brand strategy of C&A world.

The C&A Brazil is different. Because of that, we needed to adapt our website with identity, but allowing all updates and Brazilian needs. This was the result.
credits & awards
AD: Caio Cardoso
CW: Hélio Marques
CD: Cristian Mazzeo / Ricardo Tronquini

AGENCY: DM9DDB

SEE IT ONLINE: www.cea.com.br
May 2012 Filed under Portal, C&A, Visual Identity, Digital, Plataform, cea, Digital Identity, Identity 



Project

C&A FASHION LIKE


Overview
When woman go shopping, they always feel insecure and want a second opinion. But one second option is never enough.

So how about finding out what everyone on Facebook thinks of a particular item of clothing?

At C&A in Shopping Iguatemi São Paulo, special hangers show in real time the "Likes" each piece of clothing has received.

credits & awards
AD: Caio Cardoso / Marcelo Bruzzesi / Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB

April 2012 Filed under Hanger, C&A, Fashion Like, Facebook, Social Media, Hangers, Fashion, Like, Facebook 



Project

LOOK BLOCK C&A COLLECTION


Overview
How do you bring a sense of uniqueness into the fast-fashion experience?

To solve this, we create an app that blocks the looks you buy, making them unavailable to all your
Facebook friends.


This is how it works:

You login to our store with your Facebook account. You buy an item you like.

Once you’ve bought it, it becomes blocked: none of your Facebook friends can buy it anymore.
credits & awards
AD: Estela Padinha / Caio Cardoso / Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo / Moacyr Netto

AGENCY: DM9DDB
February 2010 Filed under C&A, Look Block, Facebook, Social Media, Gisele Bündchen, Gisele 



Project

C&A BY GISELE BÜNDCHEN


Overview
We need to create a hotsite for the new collection of the model and stylist Gisele Bündchen.
credits & awards
AD: Caio Cardoso
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini

AGENCY: DM9DDB

SEE IT ONLINE: www.cea.com.br/giselebundchen

February 2012 Filed under lookbook, hotsite, integrated, c&a, Gisele Bündchen 



Project

AUTUMN / WINTER C&A COLLECTION


Overview
We create a hotsite for the new
autumn / winter collection.

The site works like a comic, where we tell the story behind the must haves of the collection.
credits & awards
AD: Caio Cardoso
CW: Hélio Marques
CD: Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB

SEE IT ONLINE: www.cea.com.br/novacolecao


January 2012 Filed under hotsite, integrated, campaign, autumn, winter, c&a 
 
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