Project
LOOK BLOCK C&A COLLECTION
Overview
How do you bring a sense of uniqueness into the fast-fashion experience?To solve this, we create an app that blocks the looks you buy, making them unavailable to all your
Facebook friends.
This is how it works:
You login to our store with your Facebook account. You buy an item you like.
Once you’ve bought it, it becomes blocked: none of your Facebook friends can buy it anymore.
credits
AD: Estela Padinha / Caio Cardoso / Marcelo BruzzesiCW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo / Moacyr Netto
AGENCY: DM9DDB
CANNES LIONS:
2012 Direct Bronze
2012 Promo & Activation Shortlist
2012 Media Shortlist
