↑ ↓
Feed
Index

/about caio cardoso
linkedin
twitter
facebook
Filter: Hangers  view all



Project

C&A FASHION LIKE


Overview
When woman go shopping, they always feel insecure and want a second opinion. But one second opinion is never enough.

So how about finding out what everyone on Facebook thinks of a particular item of clothing?

At C&A in Shopping Iguatemi São Paulo, special hangers show in real time the "Likes" each piece of clothing has received.

credits
AD: Caio Cardoso / Marcelo Bruzzesi / Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB

CANNES LIONS:
2012 Outdoor Silver
2012 Media Bronze
2012 Direct Bronze
2012 Promo & Activation Bronze
2012 Promo & Activation Shortlist
2012 Cyber Shortlist
April 2012 Filed under Hanger, C&A, Fashion Like, Facebook, Social Media, Hangers, Fashion, Like, Facebook 
 
  Getting more posts...