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Project

LOOK BLOCK C&A COLLECTION


Overview
How do you bring a sense of uniqueness into the fast-fashion experience?

To solve this, we create an app that blocks the looks you buy, making them unavailable to all your
Facebook friends.


This is how it works:

You login to our store with your Facebook account. You buy an item you like.

Once you’ve bought it, it becomes blocked: none of your Facebook friends can buy it anymore.
credits
AD: Estela Padinha / Caio Cardoso / Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo / Moacyr Netto

AGENCY: DM9DDB

CANNES LIONS:
2012 Direct Bronze
2012 Promo & Activation Shortlist
2012 Media Shortlist
February 2010 Filed under C&A, Look Block, Facebook, Social Media, Gisele Bündchen, Gisele 



Project

C&A BY GISELE BÜNDCHEN


Overview
We need to create a hotsite for the new collection of the model and stylist Gisele Bündchen.
credits
AD: Caio Cardoso
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini

AGENCY: DM9DDB


February 2012 Filed under lookbook, hotsite, integrated, c&a, Gisele Bündchen 
 
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