Project
C&A FASHION LIKE
Overview
When woman go shopping, they always feel insecure and want a second opinion. But one second opinion is never enough.
So how about finding out what everyone on Facebook thinks of a particular item of clothing?
At C&A in Shopping Iguatemi São Paulo, special hangers show in real time the "Likes" each piece of clothing has received.
credits
AD: Caio Cardoso / Marcelo Bruzzesi / Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo
AGENCY: DM9DDB
CANNES LIONS:
2012 Outdoor Silver
2012 Media Bronze
2012 Direct Bronze
2012 Promo & Activation Bronze
2012 Promo & Activation Shortlist
2012 Cyber Shortlist
Project
LOOK BLOCK C&A COLLECTION
Overview
How do you bring a sense of uniqueness into the fast-fashion experience?
To solve this, we create an app that blocks the looks you buy, making them unavailable to all your
Facebook friends.
This is how it works:
You login to our store with your Facebook account. You buy an item you like.
Once you’ve bought it, it becomes blocked: none of your Facebook friends can buy it anymore.
credits
AD: Estela Padinha / Caio Cardoso / Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo / Moacyr Netto
AGENCY: DM9DDB
CANNES LIONS:
2012 Direct Bronze
2012 Promo & Activation Shortlist
2012 Media Shortlist
Project
FRIENDS NETWORK VISA
Overview
We need to create a facebook app where Visa can get in facebook like a boss and get a lot of likes. We create a game, where win who have more friends.
credits
AD: Caio Cardoso
CW: Alexandre Freire
CD: Domênico Massareto
AGENCY: IDTBWA
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