Project
C&A FASHION LIKE
Overview
When woman go shopping, they always feel insecure and want a second opinion. But one second opinion is never enough.So how about finding out what everyone on Facebook thinks of a particular item of clothing?
At C&A in Shopping Iguatemi São Paulo, special hangers show in real time the "Likes" each piece of clothing has received.
credits
AD: Caio Cardoso / Marcelo Bruzzesi / Rodrigo GhiorziCW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo
AGENCY: DM9DDB
CANNES LIONS:
2012 Outdoor Silver
2012 Media Bronze
2012 Direct Bronze
2012 Promo & Activation Bronze
2012 Promo & Activation Shortlist
2012 Cyber Shortlist