Project
NATURA ÍON MAN
Overview
Natura Íon Man is a new fragrance from Natura. We created a website where men show their preferences and can figure out how much they are atractive to women.In a 100% digital launch campaign, we helped Natura to sold out 850.000 products in two months.
credits & awards
AD: Caio Rogério / Diogo AkioAssistant: Caio Cardoso
CW: Will Ferrari Jr.
CD: Domênico Massareto
AGENCY: IDTBWA
FWA: Public Shortlist