When women go shopping most of them feel insecure and need a second opinion. Although just one second opinion is not enough to make the right decision about what to buy.
So we thought: how about finding out what everyone thinks about a particular item of clothing?
We choose Iguatemi Shopping's C&A to apply the concept. Special hangers shows in real time the "Likes" each piece of clothing has received on Facebook.
AD: Caio Cardoso / Marcelo Bruzzesi
/ Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo