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Project


Projeto Juan


Anhanguera



Overview


"Projeto Juan" is a webseries that tells the story of Juan, a student of Anhanguera school who has an idea that aims to transform the daily lives of the visually impaired, facilitating their access to information from day to day.

The project consists in create a device that receives and sends information about upcoming products that the visually impaired pass in front. The device informs them of specifications that can help they buy things in supermarkets, knows more about art in museums and more.



credits


AD: Caio Cardoso / Marcelo Mandaji
CW: Armando Araújo / Pedro Maneschy
CD: Alexandre Ravagnani

AGENCY: F.Biz

ONLINE: www.projetojuan.com.br













Project


Fashion Like


c&a



Overview


When women go shopping most of them feel insecure and need a second opinion. Although just one second opinion is not enough to make the right decision about what to buy.

So we thought: how about finding out what everyone thinks about a particular item of clothing?

We choose Iguatemi Shopping's C&A to apply the concept. Special hangers shows in real time the "Likes" each piece of clothing has received on Facebook.



credits


AD: Caio Cardoso / Marcelo Bruzzesi
/ Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB












Project


Look Block


C&A



Overview


How do you bring a sense of uniqueness into the fast fashion experience? C&A needed an aura of high fashion exclusivity to launch the new Gisele Bundchen's collection. To solve this question we create an app that blocks the pieces you bought making them unavailable to all your Facebook friends.

HOW IT WORKS:

You login to our store with your Facebook account. You buy
an item you like. Once you’ve bought it, it becomes blocked:
none of your Facebook friends can buy it anymore.



credits


AD: Caio Cardoso / Estela Padinha
/ Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo
/ Moacyr Netto

AGENCY: DM9DDB













Project


Day of Rock


f.biz



Overview


The advertising agency FBiz has born on july 13, the mundial day of rock'n'roll. To celebrate both of the events, we made this special action.

On entering the F.Biz's website, you were asked to answer the following question: "What is the spirit of rock'n'roll to you?". We transform texts in music based on your answer. Each phrase generated a different song. Everyone who participated has received at home a custom disc with an art and an exclusive song.



credits


AD: Caio Cardoso / Leandro Bordoni
CW: David Levy
CD: Bruno Costa

AGENCY: F.Biz












Project


Usina Boost


Adidas



Overview


To launch the new Adidas sneakers in Brazil, we prepared a special action that aims to show consumers how the shoes can help them to have more energy while they run.

To emphasize this feature, we created an energy battery fueled
by runners. The energy produced by the running (with the aid of
a dynamo) will be donated to pay a monthly energy bill of the Gol de Letra Institution, which serves 900 children, adolescents and youth of São Paulo in socially vulnerable situation.



credits


AD: Caio Cardoso / Cicero Souza
CW: Nicholas Bergantin
CD: Carlos Domingos / Jean Boechat

AGENCY: Age Isobar







 
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