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Project


Fashion Like


c&a



Overview


When women go shopping most of them feel insecure and need a second opinion. Although just one second opinion is not enough to make the right decision about what to buy.

So we thought: how about finding out what everyone thinks about a particular item of clothing?

We choose Iguatemi Shopping's C&A to apply the concept. Special hangers shows in real time the "Likes" each piece of clothing has received on Facebook.



credits


AD: Caio Cardoso / Marcelo Bruzzesi
/ Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB












Project


Look Block


C&A



Overview


How do you bring a sense of uniqueness into the fast fashion experience? C&A needed an aura of high fashion exclusivity to launch the new Gisele Bundchen's collection. To solve this question we create an app that blocks the pieces you bought making them unavailable to all your Facebook friends.

HOW IT WORKS:

You login to our store with your Facebook account. You buy
an item you like. Once you’ve bought it, it becomes blocked:
none of your Facebook friends can buy it anymore.



credits


AD: Caio Cardoso / Estela Padinha
/ Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo
/ Moacyr Netto

AGENCY: DM9DDB














Project


Prova de Superação


GRAACC



Overview


Cesar Cielo is one of the best swimmers in the world today.

Thinking about it, we created a swimming cap on the same skin tone Cesar Cielo and other athletes of Minas Tennis Club to let them bald as children with cancer.

And during the finals of the Maria Lenk Trophy, the biggest swimming competition in Brazil we showed that they really have something in common: the will to overcome every day.



credits


AD: Caio Cardoso / Rafael Ponzini / Denny Hamada / Bruno Ponzini
CW: Armando Pereira / Pedro Maneschy
CD: Guilherme Jahara

AGENCY: F.biz












Project


#VaiQVai


Seda



Overview


Seda buscava com a campanha de 2014 atrair as consumidoras com conteúdos exclusivos para seus cabelos.

Assim surgiu o #VaiQVai, um movimento cheio de conteúdo, ações e atitude.

Use seda e #VaiQVai



credits


AD: Caio Cardoso / Lucas Yu
CW: Pedro Maneschy
CD: Marcelo Torma / Marcelo Siqueira / Guilherme Jahara

AGENCY: F.Biz

ONLINE: www.youtube.com/Seda











Project


Tem ponto pra tudo


Multiplus



Overview


A Multiplus está comemorando seus 5 anos em 2014,
e para celebrar essa data, criamos uma campanha contando tudo que já foi trocado pelos seus clientes nestes 5 anos.

Descobrimos muita coisa legal e muita
coisa bem... interessante, né?



credits


AD: Caio Cardoso / Lucas Yu
CW: Pedro Maneschy
CD: Marcelo Torma / Marcelo Siqueira / Guilherme Jahara

AGENCY: F.Biz









 
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