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Project


Fashion Like


c&a



Overview


When women go shopping most of them feel insecure and need a second opinion. Although just one second opinion is not enough to make the right decision about what to buy.

So we thought: how about finding out what everyone thinks about a particular item of clothing?

We choose Iguatemi Shopping's C&A to apply the concept. Special hangers shows in real time the "Likes" each piece of clothing has received on Facebook.



credits


AD: Caio Cardoso / Marcelo Bruzzesi
/ Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB












Project


Prova de Superação


GRAACC



Overview


Cesar Cielo is one of the best swimmers in the world today.

Thinking about it, we created a swimming cap on the same skin tone Cesar Cielo and other athletes of Minas Tennis Club to let them bald as children with cancer.

And during the finals of the Maria Lenk Trophy, the biggest swimming competition in Brazil we showed that they really have something in common: the will to overcome every day.



credits


AD: Caio Cardoso / Rafael Ponzini / Denny Hamada / Bruno Ponzini
CW: Armando Pereira / Pedro Maneschy
CD: Guilherme Jahara

AGENCY: F.biz












Project


Look Block


C&A



Overview


How do you bring a sense of uniqueness into the fast fashion experience? C&A needed an aura of high fashion exclusivity to launch the new Gisele Bundchen's collection. To solve this question we create an app that blocks the pieces you bought making them unavailable to all your Facebook friends.

HOW IT WORKS:

You login to our store with your Facebook account. You buy
an item you like. Once you’ve bought it, it becomes blocked:
none of your Facebook friends can buy it anymore.



credits


AD: Caio Cardoso / Estela Padinha
/ Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo
/ Moacyr Netto

AGENCY: DM9DDB














Project


De olho
na telinha


Motorola



Overview


Moto E é um novo smartphone com TV digital.

Ideal para aqueles que não gostam de perder nenhum detalhe da programação. Mesmo fora de casa.

Durante a transmissão de uma partida de futebol no canal Esporte Interativo, nós criamos uma intervenção que mostrava em tempo real o novo feature do Moto E.



credits


AD: Caio Cardoso
CW: Armando Pereira
CD: Guilherme Jahara

AGENCY: F.biz











Project


Projeto Juan


Anhanguera



Overview


"Projeto Juan" is a webseries that tells the story of Juan, a student of Anhanguera school who has an idea that aims to transform the daily lives of the visually impaired, facilitating their access to information from day to day.

The project consists in create a device that receives and sends information about upcoming products that the visually impaired pass in front. The device informs them of specifications that can help they buy things in supermarkets, knows more about art in museums and more.



credits


AD: Caio Cardoso / Marcelo Mandaji
CW: Armando Araújo / Pedro Maneschy
CD: Alexandre Ravagnani

AGENCY: F.Biz

ONLINE: www.projetojuan.com.br










 
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