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Project

C&A FASHION LIKE


Overview
When woman go shopping, they always feel insecure and want a second opinion. But one second opinion is never enough.

So how about finding out what everyone on Facebook thinks of a particular item of clothing?

At C&A in Shopping Iguatemi São Paulo, special hangers show in real time the "Likes" each piece of clothing has received.

credits
AD: Caio Cardoso / Marcelo Bruzzesi / Rodrigo Ghiorzi
CW: Hélio Marques / Flávio Reghini
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo

AGENCY: DM9DDB

CANNES LIONS:
2012 Outdoor Silver
2012 Media Bronze
2012 Direct Bronze
2012 Promo & Activation Bronze
2012 Promo & Activation Shortlist
2012 Cyber Shortlist
April 2012 Filed under Hanger, C&A, Fashion Like, Facebook, Social Media, Hangers, Fashion, Like, Facebook 
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Project

REFOREST APP


Overview
Este aplicativo foi feito para mostrar para você que cuidar do ambiente não é uma tarefa fácil.

Através de diversas funcionalidades disponíveis no iPhone e no iPad (Como iluminação da tela, captação de som, sistema de toque e captação de vento), você é desafiado a plantar e cuidar de uma árvore, desde a semente até o desenvolvimento total.

Para cada árvore plantada com sucesso, o Bradesco se comprometeu a plantar uma nova árvore em susas reservas e aumentar os esforços para um planeta melhor.

credits
AD: Caio Cardoso
CW: Nicholas Bergantin
CT: Willian Arantes
CD: Carlos Domingos / Jean Boechat

AGENCY: Age Isobar
January 2013 Filed under App, Bradesco, Banco do Planeta, Interactive, reforest, forest 




Project

LOOK BLOCK C&A COLLECTION


Overview
How do you bring a sense of uniqueness into the fast-fashion experience?

To solve this, we create an app that blocks the looks you buy, making them unavailable to all your
Facebook friends.


This is how it works:

You login to our store with your Facebook account. You buy an item you like.

Once you’ve bought it, it becomes blocked: none of your Facebook friends can buy it anymore.
credits
AD: Estela Padinha / Caio Cardoso / Marcelo Bruzzesi
CW: Marcelo Páscoa / Vinicius Malinoski / Hélio Marques
CD: Sérgio valente / Marcos Versolato / Ricardo Tronquini / Cristian Mazzeo / Moacyr Netto

AGENCY: DM9DDB

CANNES LIONS:
2012 Direct Bronze
2012 Promo & Activation Shortlist
2012 Media Shortlist
February 2010 Filed under C&A, Look Block, Facebook, Social Media, Gisele Bündchen, Gisele 



Project

C&A 2012 DIGITAL IDENTITY


Overview
We needed to create a digital platform that communicates the new brand strategy of C&A world.

The C&A Brazil is different. Because of that, we needed to adapt our website with identity, but allowing all updates and Brazilian needs. This was the result.
credits
AD: Caio Cardoso
CW: Hélio Marques
CD: Cristian Mazzeo / Ricardo Tronquini

AGENCY: DM9DDB

SEE IT ONLINE: www.cea.com.br
May 2012 Filed under Portal, C&A, Visual Identity, Digital, Plataform, cea, Digital Identity, Identity 



Project

USINA ADIDAS BOOST


Overview
To launch the new Adidas sneakers in Brazil and in the world, we prepared a special action that aims to show consumers how the shoes can help them to have more energy when they run.

To emphasize this feature, we create an energy battery fueled by runners. The energy produced by the race "with the aid of a dynamo" will be donated to repay a monthly energy bill of the institution Gol de Letra Foundation, which serves 900 children, adolescents and youth of São Paulo in socially vulnerable situation.

The website was a proposal.

credits
AD: Cicero Souza / Caio Cardoso
CW: Nicholas Bergantin
CD: Carlos Domingos / Jean Boechat

AGENCY: Age Isobar
February 2013 
 
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