Before opening in Auckland, the Blowfish Sushi brand was already established with restaurants in San Francisco, San Jose and Hollywood.
The Auckland restaurant needed a new menu. A fresh, easy to read design was required to replace the heavy, complex, book. A three panel solution allows the reader to see all the menu items without the need to flick back and forth between pages. Drinks, lunch and take out menus were designed as separate pieces.
The story of blowfish is used in other Blowfish Sushi restaurants and Budafist took it one step further by illustrating the story in a comic style that is well suited to the Blowfish Sushi aesthetic. This appears on the back panel of the restaurant menu.
Budafist also illustrated and designed advertisements, flyers and posters for events at Blowfish Sushi.