We developed the following pieces to promote the "Malaria Safe" bracelet. A simple $10 investment that protects a child and her mother from malaria for five years.

banner ad:


(To replay, right click and select Play.)


interactive billboard:

The message on this billboard is obscured by a swarm of mosquitoes.

Viewers are encouraged to fight malaria by capturing a QR Code using their mobile device.


Doing so links them to a “Malaria Safe” bracelet application, which prompts interaction.


The mosquitoes scatter in relation to the movement of the virtual bracelet, revealing the message...

...and a call to action on the user’s mobile device.



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