We created a new identity, packaging, in-store posters and website for the Gluten-Free beer and launched it all with the campaign “Discuss it over a Bard’s”. Recognized by THE SHOW minneapolis and featured on thedieline.com

PACKAGING





BOTTLE CAPS
each cap had a different "discuss it over a bard's" question inside to encourage drinkers to, well, discuss.



BRAND WEBSITE The easter egg filled homepage will keep you playing, and if you can find all the fun surprises I hid, i'll buy you a 6-pack.





POSTERS