Ci: Conscientious Innovation
I've been working with Ci for 5 years now in different capacities - from intern to creative strategist and lead designer.
Ci’s mission is to drive and support the cultural shift to sustainability. When we say cultural shift, we’re talking about how people are redefining the criteria by which they:
• Define success
• Make lifestyle choices
• Engage in brand relationships
• Make purchase decisions
And the thing is that businesses are changing to both influence and respond to these desires to consume more conscious.
The SHIFT Report is a business tool for the cultural shift to sustainability. In the image below, you'll see a few cover shots of specific SHIFT publications.
Occasionally I get to make mindmaps for client projects which lay out a high level view of what is happening in the current climate of sustainability, design, media and marketing.
This giant Mind Map in the background image below aims to illustrate the cultural shift to sustainability and how it comes to life across a multitude of cultural categories including fashion, food, energy, transportation and more. Included is Ci’s primary quantitative data on the percentage of North Americans who are making sustainable and socially responsible choices relative to these specific categories.
Ci’s mission is to drive and support the cultural shift to sustainability. When we say cultural shift, we’re talking about how people are redefining the criteria by which they:
• Define success
• Make lifestyle choices
• Engage in brand relationships
• Make purchase decisions
And the thing is that businesses are changing to both influence and respond to these desires to consume more conscious.
The SHIFT Report is a business tool for the cultural shift to sustainability. In the image below, you'll see a few cover shots of specific SHIFT publications.
Occasionally I get to make mindmaps for client projects which lay out a high level view of what is happening in the current climate of sustainability, design, media and marketing.
This giant Mind Map in the background image below aims to illustrate the cultural shift to sustainability and how it comes to life across a multitude of cultural categories including fashion, food, energy, transportation and more. Included is Ci’s primary quantitative data on the percentage of North Americans who are making sustainable and socially responsible choices relative to these specific categories.