Absolut has honored some cities with special editions. The day of a brazilian city receive this honor finally arrived and the chosen is nothing less than the capital of samba and bossa nova, Rio de Janeiro. So, Absolut invited the owner of clothes brand Osklen, Oskar Metsavaht, to create this special bottle.
An honor like this deserved a great release: a three-dimentional projection on a water curtain in the middle of Lagoa Rodrigo de Freitas, also created by Oskar.
Now we just needed to bring Absolut and Rio lovers to our event.
To do so, we created a video invitation that translates Rio’s soul with classic icons of the city, and the cariocas as well. Using the buzz about the brand, the video over the social medias and traditional media display, we invite all the people over the Rio to join our event in Facebook.
At the end, seems like Rio actually is a beloved city, not a big new to anyone. There were more than 6.500 RSVPs at the Facebook event and most of them really went to the lake to see our tribute to the wonderful city.
Agency: Possible Worldwide
Creative Direction: Renata Decoussau
Art Direction: Bruno Porrio
Copywriter: Rodrigo Casanovas
Development: Wylkon Cardoso
Motion: Studio Ni
Project Management: Juliana Comarin, Michel Kommers