Pennington Awareness Campaign
Client: Pennington Wild Bird Seed
Agency: IQ
Responsibilities: Creative Direction, Art Direction, Video Direction, Animation
With virtually no awareness in the bird seed market, and with their competition about to change that, Pennington came to us with a two phased challenge. First, show an immediate increase in awareness and sales in the bird seed market. Second, establish Pennington as the leader in wild bird feed. The first phase included the Pennington Yard Entertainment guide which gave folks a way to get outside and enjoy the wild birds with activities, recipes and more. Offered as a free download from the Facebook page, along with other bird related bits, Pennington was able to see a jump in sales within almost a month.
View the Yard Guide Facebook page.
Agency: IQ
Responsibilities: Creative Direction, Art Direction, Video Direction, Animation
With virtually no awareness in the bird seed market, and with their competition about to change that, Pennington came to us with a two phased challenge. First, show an immediate increase in awareness and sales in the bird seed market. Second, establish Pennington as the leader in wild bird feed. The first phase included the Pennington Yard Entertainment guide which gave folks a way to get outside and enjoy the wild birds with activities, recipes and more. Offered as a free download from the Facebook page, along with other bird related bits, Pennington was able to see a jump in sales within almost a month.
View the Yard Guide Facebook page.