iShares ETF Labs
Client: iShares
Agency: IQ
Responsibilities: Art Direction, Animation, Design
iShares came to IQ wanting to build a tool that would illustrate the benefits of Exchange Traded Funds to financial advisors. To do this, IQ proposed using a combination of interview footage of rock star advisors and interactive tools to show real world results from using ETFs. Using a spreadsheet metaphor, the design laid out tracks of content that could be accessed in any number of ways. This animatic was used for testing which produced positive result with a resounding thumbs up from a crowd that usually just wants to see the numbers.
View on Vimeo
Agency: IQ
Responsibilities: Art Direction, Animation, Design
iShares came to IQ wanting to build a tool that would illustrate the benefits of Exchange Traded Funds to financial advisors. To do this, IQ proposed using a combination of interview footage of rock star advisors and interactive tools to show real world results from using ETFs. Using a spreadsheet metaphor, the design laid out tracks of content that could be accessed in any number of ways. This animatic was used for testing which produced positive result with a resounding thumbs up from a crowd that usually just wants to see the numbers.
View on Vimeo