Ad Council Lose Your Excuse
Client: Ad Council
Agency: IQ
Responsibilities: Art Direction, Animation, ActionScript
Ad Council came to IQ needing online support for it's What's Your Excuse campaign, being presented by the Department of Energy. The solution was to drive to a site where kids could lose their excuses for wasting energy and learn about things they could do to conserve energy.
The site includes a poster maker and gallery, an energy rescue game and Lost Excuses Land, where you'll find some ridiculous creatures with even more ridiculous excuses for wasting energy.
Visit site
Agency: IQ
Responsibilities: Art Direction, Animation, ActionScript
Ad Council came to IQ needing online support for it's What's Your Excuse campaign, being presented by the Department of Energy. The solution was to drive to a site where kids could lose their excuses for wasting energy and learn about things they could do to conserve energy.
The site includes a poster maker and gallery, an energy rescue game and Lost Excuses Land, where you'll find some ridiculous creatures with even more ridiculous excuses for wasting energy.
Visit site