Light Rising
Client: Wieden + Kennedy Tokyo
Responsibilities: Creative Direction, Art Direction, Video Direction, Animation
When we received W+K Tokyo's invitation to participate in the Hinomaru Project, we felt honored and challenged by the prospect of producing something in response to the catastrophic events of March 3, 2011. We questioned how does one create something appropriate and heartfelt for the people of Japan, that both acknowledged their suffering and loss, and paid homage to their history and flag. It needed to avoid sentimentality while expressing respect and kindness in the simplest form, much like a love letter from those of us in Atlanta, Georgia, to the survivors in Japan. In that, we found inspiration... Hinomaru represents the sun – the source of all light. Light is color, and color and light convey emotional realities that words and images fail to communicate. In the spirit of collaboration, we wanted to create something we would be proud to send to Japan that captured that spirit.
Responsibilities: Creative Direction, Art Direction, Video Direction, Animation
When we received W+K Tokyo's invitation to participate in the Hinomaru Project, we felt honored and challenged by the prospect of producing something in response to the catastrophic events of March 3, 2011. We questioned how does one create something appropriate and heartfelt for the people of Japan, that both acknowledged their suffering and loss, and paid homage to their history and flag. It needed to avoid sentimentality while expressing respect and kindness in the simplest form, much like a love letter from those of us in Atlanta, Georgia, to the survivors in Japan. In that, we found inspiration... Hinomaru represents the sun – the source of all light. Light is color, and color and light convey emotional realities that words and images fail to communicate. In the spirit of collaboration, we wanted to create something we would be proud to send to Japan that captured that spirit.