In 2005 I pitched in and won a competition by Northern Europe's biggest (and oldest) music festival, Roskilde Festival, to create their visual expression for the festival in 2006.

I did the concept with good friend and graphic designer Bss Jensen. We kept our concept quite simple as it had to be implemented by a wide range of different bureaus and on many different platforms.
After we won the competition we helped develop the concept further and guide the festival in unfolding it's potential.

Examples from our design guide

We created a bunch of t-shirt designs, but unfortunately they never became reality.