With a service design approach we helped PFA Pension work with improving the customer experience of their pension product through all their touchpoints. We participated in user workshops, documented the customer journey, and delivered and prototyped new ideas as well as an overall blueprint and a set of design principles to guide PFA towards implementing a better user experience.

The project was done in collaboration with Live Work and People & Products as part of Desinova which again was
financed under ‘Programme for Userdriven Innovation'.