Tasked with creating a live photo and brand video shoot for Jansport’s 2010 campaign, Creature lured city kids to the woods by hosting a secret concert with local indy band The Cave Singers. Buses shuttled the lucky 100 guests to an undisclosed location where they feasted on falafel, roasted weenies, s’mores and PBR and danced the evening away around a blazing bonfire. Photo and video captured that evening were used in JanSport's advertising campaign, brand video and product collateral.

Agency: Creature

Jansport Bonfire Sessions from Bethany Papenbrock on Vimeo.