Pacifico Beer "Adventures on Tap"
Ever wanted to plan a road trip? Just you and a long lost bud on the road for 24 days with only a suitcase and an SUV...and 5 kegs of beer and a Winnebago with a trailer. Oh and art director, writer, driver, photographer, assistant, talent a couple of artists and a 56 page itinerary to follow?
Well Pacifico beer did, and I, along with Pacifico's Facebook Friends, had the pleasure of planning the whole thing. Photo and video assets gathered on the trip were used for Pacifico's new website, print media and in-bar promotional items. With the exception of the shattered horse mascot and a couple wrecked dune buggies, the trip and campaign went off without a hitch.
Agency: Creature
Well Pacifico beer did, and I, along with Pacifico's Facebook Friends, had the pleasure of planning the whole thing. Photo and video assets gathered on the trip were used for Pacifico's new website, print media and in-bar promotional items. With the exception of the shattered horse mascot and a couple wrecked dune buggies, the trip and campaign went off without a hitch.
Agency: Creature
Pacifico "Adventures on Tap" from Bethany Papenbrock on Vimeo.