iExplore is a new portal for the TUI Specialist and Activity Sector. It is an inspirational one-stop website to enlighten and guide the consumer through the rich choice of unique holiday experiences offered by the particpating companies within the SAS sector. iExplore provides a cross-marketing platform for the companies and harnesses their experience and diverse offerings into a collective ‘Power Brand’.

The task was to create a campaign utilising internal marketing channels, (participating brand websites and marketing collateral as well as master brand sites) to drive cross-company awareness among existing customers, introducing them to the unique experience of discovering an unforgetable holiday via iExplore.

Role - Creative Director

Client - TUI Travel PLC
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