In order to resolve a friendly bet we contacted big Phil Knight, Co-founder and Chairman of Nike and asked him one of life's biggest questions.







Being the busy man that he is, we were sure that he wouldn't reply but in fairness to Phil he only went and bloody replied!






So this got us thinking, pretty much everyone we know call it Nike (Ni-ke) which we now know is wrong. So we feel it our duty as upstanding(ish) members of society to ensure that the name of this great institution is being correctly pronounced.

So that's exactly what we're going to do!














We made a website for people to vote.





In store employees will have a 'Y' bolted onto the end of their name.





Coverage














Even got a mention in The Zimbabwe Herald