Project Wildfire
Project Wildfire engages Toronto’s youth in the process of creating a successful social enterprise. The project is a coordinated effort among some of the most forward thinking institutions in the city; the Centre for Social Innovation, Toronto Community Housing Corporation, Ryerson University’s Entrepreneur Institute, and Filemobile Inc.

I facilitated three participatory workshops with a youth focus group, and worked closely with project partners to create the name, graphic identity, website, and print collateral for the project.

Launch Website


Photography:
Jacklyn Atlas





Logo varioations



Project Outline
In the course of the project participants will learn how to develop a compelling business pitch which will be entered in a contest. After a mix of public voting and jury selection, the 1st round winners will work with a business mentor team to turn their idea into a solid business plan. After the 2nd round, the grand-prize winner will receive $25,000 in funding to launch their idea, and 4 runners-up will receive $2,500. All 5 winners will receive 1 full year of business support and mentorship with an experienced mentor team.



The Process
To arrive at a versatile design solution in line with the four institutions involved, and more importantly in tune with the project's diverse audience, I guided the project partners through a series of activities and written exercises to develop unified vision and mission statements. Mind maps, point-of-view analogies, future-casting, case studies and questionnaires were among the methods used.



Photography by Jacklyn Atlas and Behrouz Hariri