Norton "Every Click Matters"
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We revamped Norton's brand with a redesigned identity and new packaging, and an integrated campaign that made people look at security software in a whole new way. With every click you make, you're making a choice. Our site illustrated this point with entertaining interactive videos where you could "allow" or "deny" digital dangers. The site also educated viewers about the dangers of cybercrime, and demonstrated the unique benefits of Norton products.

Case Study

2010 Gold National Addy Award (online campaign and site)