McLaren F1 Racing Team
THE RACE 1.0b

Launched for the 2010 season, The Race 1.0b is a status update from an F1 car.
Whenever the car is on the track, Mclaren.com switches to The Race 1.0b.

From pit chatter and tactics to G-force, revs, throttle, data and more data.
Now you know exactly what they know. To the 100th of a second.

The perfect second screen to enhance the live broadcast.
It looks just like McLaren’s pit screens, but simple enough for a fan to follow.
Fans can experience the race exactly like McLaren do.

We're currently working on The Race 2.0b for the coming season.

www.mclaren.com/home (Please note: The Race 1.0b is only live when a car is on track.)


• Case study film




• Screenshot of The Race 1.0b





• Visualisation of two screen experience





• Screenshot of mclaren.com between races (the Race 1.0b feed becomes a race report)