Identity, Illustration/Art Direction, Design
The LOOKLOOK logo is a simple and easily readable font to appeal to the young students who will be presented with these educational tools. Both of the double "O"s create sets of eyes associated with a smile and raised eyebrows. This signifies the wonder and enjoyment that we hope to encourage as the students are exposed to the animals around them.
As these cards were illustrated by a large group of people ('thank you to all the Return Design alums and interns who helped) we needed to establish some consistent elements to work into each illustration which are shown here.
Just a few examples of the working deck that show 4 different habitats. The habitat determines the color of the card - Forest, Marine, Residential + Wetlands.