Converse Music
Forming a partnership between Flickr and Converse:
The project brief, capture Music Scenes and the concept of Music Moments, developed into a archive of the experience of music fans. By using Flickr as a starting point for this experience we integrated tools and features that enables the Converse to talk to the Flickr community in the most simplest way. This advertising creates real opportunities for users, and can inspire and promote meaningful interaction through shared information and knowledge.. there is no need for product messages here...
The UGC element on this brand platform involves digital and non-digital photography, and is powered by Flickr, built on Wordpress and amplified out to social networks via Freindfeed.
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