Milk it for all it's Worth
"Milk it for all it's worth" is the creative expression of the Milk in Action campaign, a collaborative venture between the National Dairy Council (NDC) in the Republic of Ireland, The Dairy Council (England & Wales) and the Dairy Council (Northern Ireland).
The core aim of the campaign is to promote the nutritional benefits of dairy and the positive effects of its consumption for young people engaged in active, healthy lifestyles. I worked with Cawley NeaTBWA on this project, creating a series of illustrations to be displayed in publications and on milk cartons and various affiliated websites.