Listening to loud music can leave you deaf. This is the message that the National Foundation of the Deaf wanted to get across to young people.

Banner Ad
We put the music video from NZ's number one selling album on mtv.co.nz. When visitors to the site tried to play the video, the music was set quite low. As the listener raised the volume up high, the music faded out from a ringing noise, to silence.





DDB New Zealand 2007