I was asked to create something that would encourage people in cities who are looking to move to the coast to choose Bexhill-on-Sea.
I wanted to convey the beauty contained within the town's hidden gems, so I settled on a set of postcards with an image on one side and corresponding information on the other. I shot the photos myself onto 120 film using a Holga camera.
The cards were loosely divided into three categories: Environment, Architecture & Amenities. These were then represented graphically using a simple system of symbols in which a triangle meant environment, square meant architecture and a circle meant amenities. The first card in a set provided a simple key that was continued throughout to illustrate that cards place in the set.
The cards came in an oversized wrap–around cover containing photos of the town. I experimented with the composition of the wrapper by stacking, flipping and reflecting the images so that when opened, the user is greeted with a different view of the town at every stage.
The wrapper was printed one-colour black onto Cool Grey Colorplan. 'Bexhill-on-Sea' was then screen printed on in white to really make it stand out. Grey was used to create a subtle effect that contrasted with the vibrant images within.
The type used for all headings was inspired by the signage at Bexhill's most famous landmark – the De La Warr Pavillion:
Student project, no commercial purposes.
I wanted to convey the beauty contained within the town's hidden gems, so I settled on a set of postcards with an image on one side and corresponding information on the other. I shot the photos myself onto 120 film using a Holga camera.
The cards were loosely divided into three categories: Environment, Architecture & Amenities. These were then represented graphically using a simple system of symbols in which a triangle meant environment, square meant architecture and a circle meant amenities. The first card in a set provided a simple key that was continued throughout to illustrate that cards place in the set.
The cards came in an oversized wrap–around cover containing photos of the town. I experimented with the composition of the wrapper by stacking, flipping and reflecting the images so that when opened, the user is greeted with a different view of the town at every stage.
The wrapper was printed one-colour black onto Cool Grey Colorplan. 'Bexhill-on-Sea' was then screen printed on in white to really make it stand out. Grey was used to create a subtle effect that contrasted with the vibrant images within.
The type used for all headings was inspired by the signage at Bexhill's most famous landmark – the De La Warr Pavillion:
Student project, no commercial purposes.