SoBe’s new creative platform, “Try Everything,” encourages users to get out there and give everything a try. This experience, "The Hand Jive Pocket Guide," is a series of interesting handshakes with copy describing how each one is useful.



"Try Partners Yoga" uses suggestive poses and cheeky copy to keep things interesting.



"Try Being a Daredevil" gets users to play a game of "Dare or Dare."



"Try Running a Marathon" turns the real thing on its head.



"Try Kissing the Office Hottie" gets users up in a hottie's grill.



"Try Ticking Kiwis" is pretty much what you'd expect.



"Try Milking a Cow" sets an '80s aerobic workout around an uncomfortable action.