this film was made for Cannes Lions 2013 to introduce PASS campaign and its achievement.
Western Union teamed with UNICEF and UEFA to create PASS, which converts every pass in the UEFA Europa League into a day of education to help those who can't afford to go to schools.
I was given a voice-over, 7 days to work on the script and the design, 5 days to build the pop-up book, 4 days to animate and all the freedom in every stage as long as it stays in the realm of a book format. so i thought it was a perfect occasion to make a pop-up book, which i've never made before. but thanks to numerous online tutorials, i quickly learnt the basics and i am quite proud of the pop-up book and the final film :)
Direction / Art Direction / Animation: Jin Angdoo
Production: Artcore Productions
Producer: Christine Anderton, Jin Angdoo
Advertising Company: 180 Amsterdam
Creative: Edward Ryder