Running on Cargo
About &these
rethink paper 
Project description coming soon....
identity, packaging 
ODIN 
Identity design for ODIN, a company producing and retailing men's grooming supplies, skincare and other cosmetics and fashion accessories. The brand targets...
identity, packaging 
Interborough Typeface (In Progress) 
Typeface design project: Interborough, a sans-serif condensed typeface inspired by New York vintage subway signage in 1920s - 1940s (before being replaced by...
type design, typography 
Afternoon on Earth (flowchart) 
The design includes 2 flowcharts - the story's narrative and an self-explored story's future. In my personal interpretation, the adventure of the two characters...
infographic, typography 
Afternoon on Earth (book) 
Book design based on short story. The idea is to incorporate the feeling of "traveling" through new, unique experiences in every page turn and the abstract,...
book, typography 
Afternoon on Earth (type in 3D) 
The concept is to visualize the traveling experience from the story and the theme: abstract, carefree, melancholy, etc. using typography in 3D space. The type "Fly...
installation, typography 
Afternoon on Earth (posters) 
After the type in 3D project, I select the best photos that I took to create a poster design. The hardest part was to integrate typographic elements into the...
poster, typography 
P.L.A.Y. 
The project's concept is about the process of creating good designs - the designers have to differentiate, explore & play. Differentiate: exceeding presumptions &...
print, experimental 
What is Design? 
I defined “Design” as the process of combining and transforming elements that are already in existence (requirements, technology specifications, business...
typography, experimental 
No Hidden Meaning 
Meaning in design is not a direct, one-way communication but a subliminal dialogue that requires inputs from both the designer and the audience. Both are influenced...
experimental, print 
Typographic Postcards 
The purpose of the exercise was quick thinking and making. I decided to use the weekly design pieces created during the quarter as postcards to give them a...
print, typography