Red Bull Air Race Brooklyn Bridge Environmental
Air Race Barf Bags
Barf bags would be left in city cabs to help promote event.
Urban Pylon Takeover - Central Park
Urban Pylons Takeover - Manhattan Street - As Subway rides, pylons will inflate in sequence down the road. Influenced by:
Street Art: Joshua Allen Harris' Inflatable Bag Monsters
Air Race Street Signage
Air Race Street Signage
Summary
Kastner & Partners was requested by Red Bull to create out of home concepts to help promote the NYC Air Race event. These mockups show a variety of concepts and ideas that would take over the city of NYC to create awareness and excitement around the upcoming event.
Role:
Art Direction, Design, Concepting, Environmental Graphics
Agency:
Kastner & Partners