Present Tense is a 3D experience unlike any other. Sprint teamed up with The Famous Group and Euro RSCG to build an immersive and interactive movie trailer. This 3D movie entitled Present Tense would provide an exciting context and promotion for the world's first 3D phone, the Evo 3D. In addition to weaving the user's photo into the storyline of the trailer, the entire interfaces moves in three dimensions, allowing the user to explore different interactive scenes in a way that has never been done before.
My role included initial concepting, on set / live action integration, prototyping, design and animation. Additionally, I teamed up with and directed 3D artists, designers, animators and developers to bring the experience to life.
Role:
Art Direction, Design, Animation, Logo Design, Concepting, Photography
Agency:
Famous Interactive
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Full animatic created in After Effects and Cinema 4D provided the client and the internal development team an agreed reference on the experience.
HD trailer edit which included Facebook Connect integrated photos.
Case Study video (Produced at The Famous Group)
Visual breakdown of 3D layers and process.
Final Present Tense movie logo.
Alternate logo directions and explorations.
Behind the scenes of the video shoot.